Chris was good at website design.
Not exceptional. Not terrible. Just… replaceable.
For 5 years, he designed landing pages, tweaked WordPress themes, and chased $500–$1,000 projects from Upwork and referrals. Clients liked his work, but none needed him.
Every month reset to zero. New leads. New negotiations. Same anxiety.
He wasn’t lazy. He was tired of being useful but forgettable.


















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